ASKO Appliances (Australia) announces the appointment of Adam Liaw as its new brand ambassador.
The winner of the second season of MasterChef Australia in 2010, Adam Liaw is not only a passionate home cook and a writer of cookbooks but also a popular television show host with his latest project, Destination Flavour Scandinavia focussing on Scandinavian cooking.
Welcoming ASKO’s new Brand Ambassador, ASKO Appliances Managing Director Črt Prasnikar said Adam’s extensive knowledge of, and love for, cooking are invaluable assets to have on board to showcase the ASKO brand in a competitive market.
Specialising in the design and manufacture of kitchen appliances for over 50 years, ASKO aims to combine its experience with Adam’s expertise of the intricacies of food to share a wealth of cooking knowledge with all current and future ASKO customers.
ASKO appliances combine timelessness, simplicity and functionality. Adam observes that the brand fits very well with the Australian lifestyle with their many products created to make life in the kitchen easier. On his personal preferences, he says he is a big fan of the Volcano wok burner as it has been designed to help home cooks create perfect Asian dishes, as well as ASKO’s Good Design Award-winning induction and gas cooktop Duo Fusion.
Adam will be working with ASKO to create a cookbook and ‘How To’ demonstration videos that will be distributed via his social media networks.
Image: Adam Liaw, the new ASKO brand ambassador with ASKO Appliances Managing Director Črt Prasnikar