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The interior design of Green St Juice Co in Melbourne was a finalist at the 2015 Australian Interior Design Awards and is a chance at the Eat Drink Design Awards to be announced on 17 November, but it is already a world-beater.
The Travis Walton-designed project was recently announced the winner of the Best International Store of the Year at the UK Retail Week Interior Awards, beating Zaha Hadid Architects in the process.
Greene St Juice Co beat 12 shortlisted projects to win the award, including Hadid’s Stuart Weitzman Flagship Store in Rome, Italy which brought her firm’s signature parametric forms and fluid styling to the retail fitout sector.
Walton’s Greene St Juice Co store beat a formidable field to win Best International Store of the Year at the UK Retail Week Interior Awards including Zaha Hadid’s Stuart Weitzman Flagship Store in Rome, Italy. Photography by Derek Swalwell and Jacopo Spillmbergo
The Greene St Juice Co store serves as the Melbourne shopfront for the company’s crafted cold-pressed juices which are also stocked at various places around the city. Commenting on the project, Travis Walton says he was briefed by the company to capture a sense of New York City without being too over the top with his reference.
Photography by Derek Swalwell
The design details include soft, white metal structures seen throughout the space, which Walton says nods to the New York’s bridges and fire escapes. Walton also made the signature Greene Street glass bottles an integrated feature of the build, placing them in height recessed shelving cutouts of the diagonal timber-battened feature walls.
“The brief with Greene Street Juice was to capture a sense of New York City without being too overt,” says Mr Walton.
“Our design response concealed the back-of-house functions from view and broke down the traditional sales counter design to individual ‘pod-like’ timber and stone units. The end result is a more fluid exploration of the space allowing for a more consultative-type customer experience.”
Walton says he feels inspired and honored to be recognised alongside world-class practices since making the debut in the international design scene only six years ago.
