Around the world, there are nearly 1 billion people without access to clean, safe drinking water. This needs to change, and Whole World Water knows that.

Whole World Water is a hospitality and tourism campaign looking to change the world. The group imagines that, with scale, the hospitality and tourism industries can contribute up to $1 billion per year to help alleviate this global issue.

More than a simple fundraising initiative, Whole World Water is a new and revolutionary way of thinking. Think of it as a new, replicable model to do business while combating the environmental, health and economic issues felt around the world.

This kind of work isn’t carried out alone – it’s a journey taken together. One group taking this journey is Catalina Rose Bay. The iconic Sydney restaurant has partnered up with Whole World Water, and pledged to work alongside the foundation to help provide clean and safe drinking water where it’s needed.

The move is in-line with Catalina’s operational approach, as they have always been looking forward. Satisfying patrons for over two decades now, the family business, founded by Michael and Judy McMahon and carried on by children James and Kate, first opened its doors in 1994.

Transforming what was previously a tired old space into the perfect harbourside restaurant has not gone unnoticed, by diners or critics. As an example, in 2011, Michael received the Vittoria Legend award at the Sydney Morning Herald Good Food Awards. In joining the restaurants and industry partners in support of Whole World Water, it’s clear that great dining experiences aren’t the only thing the McMahon tribe care about.

This isn’t the first time the Catalina crew has shown a passion for clean, safe water. In designing the current look for the Rose Bay space, there was no one to turn to but Zip Water for the cleanest and purest water. In fact, Zip Water specified the entire fit-out for the Catalina space. With the Whole World Water initiative kicking off around the globe, hopefully that same Zip-level of clear, clean and pure water will soon be available to the billions currently in desperate need of it.