The Visual Industries Suppliers Association (VISA) is a not-for-profit body that works in partnership with Australia’s various signage, screenprinting and display associations and companies.  

The association’s primary function is to provide these signage, screenprinting and display associations and companies with marketing services that are both professional and cost-effective.

Visual Impact Promotions, which is the operational arm of VISA, produces various publications that function to promote signage, screenprinting and  display associations and companies.

Visual Impact Magazine is a bi-monthly publication that contains information about industry exhibitions, conferences and awards, new products and key industry figures.

The magazine is endorsed by leading industry bodies, and has a circulation rate of 9,500.

The Cutting Edge Magazine is a quarterly publication that caters specifically to the signage industry. Over 10,000 copies of the magazine are distributed to audiences throughout Australasia.  

VI eNews online is an online industry news service that is produced on a weekly basis and is designed to supplement Visual Impact Magazine.

VISA is responsible for organising the Visual Impact Promotions and Image Expo (VIIE), an event that is held annually in Sydney and every alternate year in Victoria and Queensland.

This event promotes all aspects of the visual graphics industry, with exhibitors specialising in:

  • Signage
  • Digital printing
  • Routing
  • Vinyl application
  • Design
  • Airbrushing
  • Screenprinting
  • Display solutions
  • Engraving
The event provides exhibitors with the opportunity to showcase new products and technologies to visitors, and provides visitors with the opportunity to meet top industry suppliers and network with other industry professionals.

The association also organises various networking events, including golf days, cocktail parties and awards nights, along with educational seminars and conferences for the benefit of Australia's signage, screenprinting and display industries.

Photo: a Creative Commons (Attribution 2.0) image from patrick h. lauke's Flickr photo stream