Boral has initiated a new program that provides builders with a suite of tools to help their clients select and visualise material combinations for their home design concept.
The Get the Look program includes an informative brochure, an online app also available on smart phones and tablets, and a Great Designs competition with a chance for builders to win advertising for their business.
Glenn Simpkin, Boral divisional marketing manager explains that the company wanted to offer builders more tools to help them develop stronger relationships with their clients. The Get the Look brochure helps homeowners decide on materials and design styles early in the new build or renovation process with brick and roof tile design options for four home styles including architectural, modern, contemporary and heritage.
Consumers are also directed to other planning tools such as the new Boral Sampler app, a mobile application that samples more than 600 exterior Boral products including bricks, stone cladding, roof tiles, render, windows, decking and pavers.
According to Simpkin, builders registered with the program will have the opportunity for their logo and business name to be uploaded to customise client communication for each project. Presented like a mood board with product swatch combinations, the program allows clients to download, email and print their selections, featuring their own builder’s branding.
Launching in September, the Get the Look program also includes a Great Designs competition that all licenced builders can enter by sending in a photograph of a house they have built in the last five years using Boral bricks or roof tiles.
Four minor prize winners will receive advertising and an Apple iPad 3 for their business with a total prize value of $2000. Winners will be announced in March, May, July and September 2013 with the overall competition winner to be announced in November and selected from the four minor prize winners. The major prize is an additional $10,000 business advertising package.
Boral Plasterboard Australia specialises in the manufacture, distribution and installation of plasterboard wall and ceiling lining systems.