Stiebel Eltron has once again been named to the Superbrand list of the top 100 brands in Germany.
Stiebel Eltron was voted Superbrand for the sixth time in a row. Advertising manager Fátima Freitas and press officer Henning Schulz accepted the award at a ceremony in Berlin.
"The renewed award is a great feedback for the brand, which we are very pleased about," says Fátima Freitas.
For over 25 years, the world's largest brand evaluation organisation Superbrand, based in London, has been recognising the best and strongest brands in over 88 countries. Within the framework of the eighth procedure in Germany, the Superbrands Germany 2018/2019 were selected by the 23-member jury from 1,350 outstanding product and corporate brands that were nominated by independent business experts in cooperation with international market research institutes.
The expert jury, consisting of personalities from business, politics, the media and universities, selected the 100 best of these including Stiebel Eltron based on criteria such as brand dominance, customer loyalty, goodwill, longevity and overall brand acceptance.
In addition to Stiebel Eltron, brands such as Deutsche Bank, Bitburger, Miele and Adidas also received awards. Medical doctor and comedian Dr Eckart von Hirschhausen received this year's award for Superbrand personality.