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    Smeg Australia unveils the Newson-designed kitchen appliance range at designEX 2011

    Smeg Australia

    The newly-formed, independent company, Smeg Australia , has launched an array of new products; all benchmarks in technological innovation, at designEX design exhibition.

    One of the most anticipated will be the Marc Newson range of kitchen appliances. Much lauded for his groundbreaking and high profile work in aircraft, product and furniture design, and jewellery and clothing, the Australian designer marks his first foray into domestic appliances via his collaboration with Smeg.

    The Smeg oven and hob designed by Marc Newson were declared winners of the prestigious ‘Good Design 2011’ award by a jury of experts from the Chicago Athenaeum, the Architecture and Design Museum and the European centre for Architecture Art Design and Urban studies. It was also voted best domestic appliance winner of the Wallpaper Magazine Design Awards 2009.

    The Marc Newson range of kitchen appliances is striking for its soft lines and elegant surfaces and products are available in black, yellow, green and blue colours. The design reflects Newson’s philosophy that "the house is a place to live, not to pass through".

    Smeg uses world-leading architects and designers to help develop beautiful appliances that combine technological innovation with style for the consumer who appreciates design its evolution. Every new Smeg appliance is an original piece, born from a studio where form, ergonomics and function are rigorously applied.

    Exhaustive life-cycle testing of materials and laboratories constantly engaged in research all testify to Smeg’s commitment to offer aspirational products destined to endure over time.

    The Newson 60cm pyrolitic oven uses 20% less energy than the European 'A' Class standard and it operates with a unique cooking system known as Thermoseal, utilising a perfectly controlled cooking cavity. The Newson models have extra energy-saving features including an ECO cooking function with power saving consumption, an ECO pyrolitic process and ECO logic limited power consumption mode.

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