Emirates took their celebrity guests on an inspiring cultural journey through Ireland at their marquee during the 2012 Melbourne Cup event.

In the exclusive birdcage on the most important day in the Spring Carnival racing day calendar, Emirates transported guests to Dublin’s Trinity College, drawing inspiration from its rich literary history of influential writers and playwrights.

The award-winning marquee (‘Best Fantasy Marquee 2012’ – The Age Newspaper) featured a custom Axminster woven carpet from Signature Floors to match the Irish fantasyland. Signature Floorconcepts’ in-house design team created the Axminster carpet using British and New Zealand wool.

The brief for the design team sought a historical tartan textile in heritage olive, beige and red tones to reflect the traditional Irish culture. The flooring also needed to match the furnishings used in the marquee.

Time was a major challenge for the design team since the project demanded a quick turnaround while ensuring the pattern was aligned with the theme.

Signature Floorconcepts was selected for the project on the basis of their proven track record in creating high quality Axminster carpets with various colour options. Having local representation as well as a local design studio also worked in their favour. Signature was able to supply a hand-trial sample, colour printouts and room settings within 24 hours.