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    SHOPEX launches at Reed Gift Fairs Melbourne

    SHOPEX '08

    Following its success in Brisbane, SHOPEX is expanding and will feature for the first time alongside Reed Gift Fairs Melbourne, 3-6 February 2007, Melbourne Exhibition and Convention Centre.

    SHOPEX ‘07 Melbourne will showcase the latest innovations, products and retail concepts from a range of the industry’s leading shopfit and retail technology suppliers, providing a field of cutting-edge products and services to retailer’s across all sectors.

    In Melbourne, SHOPEX ’07 will present a range of shopfit and retail technology solutions including computer hardware and software, inventory and stock control, packaging, point-of-sale, security, flooring solutions, Internet, POS software and hardware, and free standing displays.

    “SHOPEX ’06 Brisbane proved a success for both retailers and exhibitors, with many exhibitors attributing an increase in new business and improved brand recognition directly to their association with this event,” Omer Soker, Exhibition Director says.

    “Now, SHOPEX ‘07 Melbourne is set to raise the benchmark and cement its position as a key forum for retail and shopfit purchases.”

    SHOPEX ‘07 Melbourne will target all retailers, including major buying groups, department stores, general retailers, supermarkets, pubs/clubs and franchise operators.  As well as offering the latest in design and innovation, the exhibition will feature onsite training and product demonstrations.

    “Not only is SHOPEX ‘07 Melbourne the perfect place for retailers to stock and fitout their businesses, but it also allows wholesalers the chance to expand and explore a new market,” Kelly House, Marketing Executive, Karndean International says.

    “Exhibiting at SHOPEX ‘06 Brisbane provided us with good solid leads from quality buyers, and we expect that SHOPEX ‘07 Melbourne will further enhance this opportunity with a range of diverse and genuine buyers,” she says.

    Tony Lo Surdo, Director of LPP, says SHOPEX ’07 Melbourne provides the ideal learning opportunity for retailers looking to further their business with the latest shopfitting technologies.

    “The unique retail environment provided allows us to work with buyers one-on-one, to develop ideas and determine what will work for each retailer’s specific circumstances.  In the competitive industry that is retailing, SHOPEX ’07 Melbourne is the perfect vehicle for buyers to explore their shopfit and technology options to keep up with the fast-paced retailing industry,” he says.

    SHOPEX ‘07 Melbourne will be launched at Reed Gift Fairs Melbourne, 3-6 February 2007, Melbourne Exhibition and Convention Centre.

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