Seeley International has announced the appointment of Tony Pack as the new National Retail Manager. 

According to Seeley International founder and Executive Chairman, Mr Frank Seeley AM, Mr Pack offers significant strategic experience across wholesale, retail and commercial sectors. 

Mr Seeley explains that Seeley International takes pride in attracting and retaining only the best of people; he looks forward to working with Tony to ensure the sale of their entire retail product range continues to go from strength to strength under the famous Convair brand, and through expanded distribution arrangements. 

He adds that Tony offers exceptional national and international experience across electronics, white goods and heating/cooling products and comes with a proven ability to identify emerging market trends, as well as negotiating and brokering large-scale distribution agreements. 

Mr Pack was previously the National Sales Manager for Gorenje Pacific, the largest Slovenian manufacturer of white goods and one of the eight largest manufacturers of home appliances in Europe. His past experience also includes a stint as the Merchandising Manager for electrical retailer Errol Stewarts in Queensland, followed by the role of GM Purchasing and Marketing when the company later merged with VOX Limited. 

Mr Pack has also worked as GM Commercial Division with TEAC Australia and was GM Sales, Marketing and Production Management with Pebble Electronics Australia for six years. His most recent role was GM Sales and Marketing with Global Electronics, where he managed a number of key product categories, including TV, AV, heating and air conditioning. 

Mr Pack is based in Melbourne.