Everyday, millions of products are sold and researched online. Most of this web traffic is driven by search engines like Yahoo and Google. SearchSchool is a one day seminar designed to introduce Search and Search Engine Optimisation techniques. It is aimed at helping small to medium business owners and managers maximise their website’s search engine results.  

The inaugural SearchSchool seminar series will be held in Sydney and Melbourne and will attract delegates that have little to no knowledge of Search Engine Optimisation. The programme has been designed to introduce, explain and provide tips on each topic and is ultimately geared at helping business owners improve their online return. Topics include Fundamentals of Paid Search Marketing, Fundamentals of the WWW & Web design, Social Media Optimisation and Analytics.  

SearchSchool will be convened by Barry Smyth, Director of Search Strategies. Barry started Search Strategies in 2006 having spent a number of years in the search engine marketing world and has run successful search marketing campaigns for high profile Australian & International companies. Individual sessions will be run by industry experts who are Australian leaders in Search. They are:  

  • Peter Dowse, Marketing Manager, Smartype
  • Cameron Winslow, Managing Director, Vertical-Leap
  • Robbie Hills, Managing Director, 24/7 Real Media
  • Monte Huebsch, CEO, AussieWeb
  • Joshua Hay, Operations Manager, E-Web Design & Marketing
  • Rod Jacka, Managing Director, Panalisys 
  • Fred Schebesta - Director - Freestyle Media
  • Tom Petryshen, CEO, Amplify
  • Andy Jamieson, Director, Switched on Media  
SearchSchool has been developed by Reed Business Information (RBI) and will be organised by their in-house Events team. RBI is Australia’s leading and largest B2B publisher and information provider. With magazines like Australian Doctor, New Scientist, B&T Weekly, Travel Weekly and many other market leading publications, RBI provides Australian decision makers with the highest quality information available. Their extensive product range comprises magazines, supplements, directories, online industry portals and e-newsletters. They provide a strong mix of print, online and direct marketing opportunities and have developed the most advanced internet portals in the B2B industry.  

“Our goal for SearchSchool is to give delegates an entry-level checklist of items that they can immediately implement to help improve their website’s search engine ranking - and ultimately increase their web traffic,” said John La Rosa, RBI Events Technical and Content Director. “It’s also important that delegates understand the fundamentals of the web, how their customers use search engines and the tools available to help them track this new traffic.”  

According to Mandy Eyles, RBI Events Sales & Marketing Director, “SearchSchool offers a great opportunity for organisations that are looking to engage with small-to-medium business owners, demonstrate their products, develop new business partnerships and will also deliver a strong ROI”.    

Sponsors of SearchSchool 2007 include NetRegistry, Yahoo Search Marketing and Lenovo.

SearchSchool will provide a unique networking opportunity for small to medium business owners and offer solutions to help grow their company online – and into the future.