Speciality paints manufacturer Rust-Oleum Australia is advertising the launch of its popular spray paint range 2X Ultra Cover with a campaign on national television.
The new 2X Ultra Cover range, which includes innovative undercoats as well as speciality products such as Magnetic, ChalkBoard and DryErase whiteboard paints, is distributed nationally through Bunnings and independent hardware stores.
Rust-Oleum 2X Ultra Cover contains a high quality innovative formula with the ability to deliver twice the coverage of any other competitor brand of spray paints.
Miriam Nagib, Rust-Oleum Australia national marketing manager comments that the use of spray paint for upcycling and turning trash into treasure is a growing trend in Australia.
Rust-Oleum has also received excellent feedback from their retail partners and consumers, especially about the 2X Ultra Cover’s range of colours; consumers also appreciate that the product combines a paint and primer, saving them money and time.
The national campaign will be on both free-to-air and Pay TV from November 3 to 30, complemented by print advertising in national consumer home publications.