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    Find your point of difference

    Ricky Richards (Sales)

    For 35 years, Ricky Richards (Sales) has been in the business of supplying industrial and commercial textiles across Australia. What makes the business tick is a combination of factors including good people, good suppliers and a core focus on doing things right. With competitors also following similar business principles, let’s explore what makes Ricky Richards stand out from the crowd.

    Australian businesses are quite modest about their achievements and tend to downplay them. However, all those little things that set apart a business from their competitors should be actively promoted.

    Social media platforms have a global reach, and allow companies to advertise their achievements to a bigger and broader audience. One should become proactive about their achievements rather than be reactive to the accolades.

    There was a time in history when Australia was one of the richest countries in the world with a high per capita income. Although we are no longer at that level, there should be little need for pessimism moving forward. Australia boasts of highly successful companies who not only can hold their own on the world stage, but also often lead the charge with innovative technology, design and high quality manufacturing.

    There is really no need to compete with finished goods that are imported from low cost countries with low attention to quality, when for a relatively small amount more, a high-quality Australian made product can be offered.

    Ron Gottlieb of Ricky Richards says:

    “In all my years in business, I have yet to meet a consumer that has intentionally asked for the worst job with the worst materials. So why offer it up? Find your point of difference, make sure that you know it and let the world know about it as well. If you can’t back it up then you will be a ‘show-off’. If you can back it up you will be a great supplier who is proud of your work and will have customers who are proud to be associated with you.”

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