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    Polyflor’s Expona Design vinyl flooring helps world-leading surf lifestyle brand transition to new retail direction

    Polyflor

    Billabong, the world’s largest surf lifestyle brand, worked with architect firm aplin creative to assist with their new retail design direction at their Wollongong NSW store.

    Located in Wollongong Central, Keira Street, Billabong’s new generation store was transformed into a more sophisticated shopping experience for customers while still retaining the brand’s iconic philosophy.

    According to Chris Aplin of aplin creative, the iconic black timber used in the shopfront was extended back into the store to make a threshold or band of solid black. Expona Design Black Slate 7153 from Polyflor was perfect to use as flooring for the shopfront to complement the timber entryway.

    Future Floors also installed Expona Design Honey Ash 6167, which was selected by the architects to soften the interior space, with the vinyl flooring used to create the look of beautiful timber lining boards. This flooring features a strong visible grain finish and texture, leaving a clean and soft impression.

    Chris Aplin added that they were happy to work with Polyflor since their extensive range simplified the selection of an aesthetically pleasing flooring solution.

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