A unique interactive showcase at the recently concluded Sydney InDesign event saw Monier Roofing trace the journey of terracotta manufacturing from raw earth to roof tile.
Highlighting the organic nature of terracotta roof tiles, Monier invited guests on a journey of discovery at their interactive stand, taking them right up to the end result of diverse design applications. The impressive display depicted every terracotta profile and colour in a circular vertical array.
Reem Abdalla, Monier Brand & Communications Leader explained that Monier wanted its stand at this year’s InDesign to highlight the link between the natural clay found in the earth to the terracotta tiles found on rooftops of homes across Australia. Observing that terracotta tiles never fade due to the distinctive manufacturing process, Abdalla said that the primary intent of the interactive showcase was to remind architects and designers of the unique qualities of terracotta roof tiles as well as the aesthetic appeal they possess in terms of potential design, colour longevity and profile.
Colour is directly fired into the clay in the terracotta tile manufacturing process. The kilns are heated to over 1090 degrees at seven different firing zones, resulting in beautifully crafted terracotta roof tiles. Using expertise enriched with over 100 years of experience, Monier continues to incorporate many aspects of the traditional manufacturing process with handcrafted accessories developed by the renowned founders of Wunderlich Terracotta back in 1903.
Inspired by the vertical cladding trend, the Monier stand encouraged visitors at InDesign to discover terracotta via a visual tour of the terracotta manufacturing process through to the finished designer applications.