Laminex has launched a new corporate website designed to showcase their broad range of brands and solutions in premium decorative surfaces and building products.
Laminex is a leading marketer, distributor and manufacturer of premium decorative surfaces across brands such as Formica, Laminex, essastone, Trade Essentials and Design Essentials.
The new website brings comprehensive news and information about the company and its brands in a simple, easy-to-navigate layout.
The website also links to the individual websites of each core brand for online visitors seeking more detailed product information.
According to Adam Jarski, Marketing Communications Manager of Laminex, the new website is designed as an effective platform to showcase their brands online and provide customers with an overview of their innovative product range consisting of engineered stone, decorative building products, decorative surfaces and environmentally-sustainable building products.
Dedicated specifier and trade sections are also incorporated for the commercial market, complete with tailored technical and product information including product catalogues and details of Trade Essentials and Design Essentials brands.
Trade customers will soon have an innovative e-commerce tool, eStore for transacting on the website.
New features on the website include a career section outlining Laminex’s corporate culture and career opportunities in addition to a user-friendly locator to contact The Laminex Group’s head office, state offices and branches across Australia.
Visitors can also access up-to-date information on Greenfirst, the corporate philosophy that underpins Laminex’s environmental approach.