The largest standalone duty free airport store in the world has opened at Sydney Airport’s revamped T1 international terminal. Launched by Heinemann Australia, the 8000-square-metre store is located in the departure zone of the airport, houses more than 700 international and local brands, and features doors from Kings Roller Grilles and Shutters (KRGS).
The new fashion and accessories zone showcases an extensive range of international fashion, jewellery, watch and sunglasses brands including Bally, MCM, Furla, Salvatore Ferragamo, Kailis, Girard Perregaux, Fendi, Zegna and Jimmy Choo.
Speaking to KRGS Doors, Max Heinemann, CEO, Heinemann Asia Pacific and Constantin Wiesmann, MD, Heinemann Australia, said Sydney was an ‘emotional and logical’ fit.
According to Wiesmann, Sydney is a world-class experience, on the list of top cities to travel in the world with outstanding options for dining, coffee, bars and restaurants.
Australian brands and designers are also included at the new retail precinct, with Heinemann asserting ‘local heroes’ are important considerations in new markets. The new fashion area includes a selection of jewellery by Samantha Wills, and new season fashion ranges by Alice McCall and Seafolly.
Heinemann’s global strategy involves combining international brands across speciality cosmetics, beverages and fashion accessories with local businesses to ‘capture the local idea’.
The new retail emporium also includes a premium spirits lounge, tasting bar, gifting section, and an area targeted towards male passengers with men’s grooming products, fashion and accessories called Men@Work. Heinemann first signed as Sydney Airport’s duty free partner in February 2015 and has five duty free stores at T1. A sixth and final store is scheduled for late 2016.
Heinemann Australia is the wholly-owned subsidiary of Gebr. Heinemann, the 137-year-old European market leader and third largest distributor of duty-free products globally.
