The new JCB Construction Equipment Australia (CEA) website has been launched with several innovative features integrated to simplify access and navigation.

The mobile optimisation of the website now makes it easier for JCB CEA customers to request new machinery quotes, compare machines and search for parts information right from their phones.

JCB CEA Brand Manager Julie-Ann Reid explained that the website was built for use with mobile devices as the first port of call. The mobile-first design of the new website was based on observations that machinery users were more likely than ever to be using mobiles and technology on-site.

According to Julie-Ann, the website takes the customer on an engaging journey through their product line, with up-to-date images and specs as well as video content enabling their customers to see the machines in operation in different applications.

The new JCB CEA website is optimised for use on a mobile, tablet or desktop, allowing easy access anywhere, anytime. Users can request a quote and brochure for the entire JCB machinery featured on the site as well as request a call back from their local dealer for any clarification. Key features also include up-to-date news from JCB CEA; service information for customers; and the latest JCB parts information, ranging from engines and filters to wear parts and tyres.