AkzoNobel recently revealed the Colour of the Year for 2016 based on a study of global design trends. The Colour of the Year for 2016 is a unique shade of gold called Ochre Gold. An appropriate colour for an Olympic year, it was chosen by a specially invited panel of independent design and colour experts to spearhead the company’s ColorFutures 2016 colour trend guide. ColorFutures was launched recently at the Somerset House in London.

An example of AkzoNobel’s wealth of colour expertise, ColorFutures is referenced by leading experts in architecture, fashion, beauty and interior decoration to keep their work fresh, contemporary and aligned with global colour trends.

Colour being an integral part of their business, Ruud Joosten, AkzoNobel’s Executive Committee Member observes that sharing their knowledge with people around the world means everyone can be inspired and can also benefit from its transformative impact. He adds that the study of global colour and design trends additionally allows them to stay at the cutting-edge of consumer preferences.

Now in its 13th year, ColorFutures 2016 focuses on one overall theme, ‘Looking Both Ways’, with gold being identified as the colour that best connects all the keys trends for next year.

Heleen van Gent, Head of AkzoNobel’s Global Aesthetic Center explains that gold exemplifies the overall theme of duality. It’s bright enough to attract attention, while subtly referring to history and heritage, representing a fusion of the past, present and future.

The selection of the Colour of the Year was based on a study carried out by the AkzoNobel Global Aesthetic Center in conjunction with leading design and colour experts from around the world, who conducted detailed research into global social and design trends. The study covered a multitude of influences from fine art, technology, design, nature, architecture, fashion and music to popular culture.

AkzoNobel’s Interpon Powder Coatings is a world-leading manufacturer of powder coatings.