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    AkzoNobel unveils new color trends and announces 2015 Color of the Year

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    AkzoNobel has launched the latest edition of its annual global study of color trends, providing added impetus for the company's recently launched Human Cities initiative, which has color as one of its main pillars.

    Unveiled in Amsterdam, "Colour Futures 2015" is spearheaded by the Color of the Year, Copper Orange, which was selected by an invited panel of independent design and color experts following in-depth research into emerging worldwide trends.

    "Color has a universal impact on our cities, lifestyles and living environment," explained Ruud Joosten, Managing Director of AkzoNobel's Decorative Paints business. "As experts in color, it means that forecasting and studying trends is a vital part of our business, because it enables us to stay one step ahead of our customers' needs."

    Now in its 12th year, Colour Futures underlines AkzoNobel's wealth of color expertise and deep understanding of the transformative power of color. This unrivalled know-how not only benefits consumers, but also plays a critical role in the company’s Human Cities initiative, which aims to make city life more energizing and vibrant for people across the world.

    "We are learning to look at the world around us in new and unique ways," added Heleen van Gent, Creative Director of AkzoNobel's Global Aesthetic Center. "The overriding idea for 2015 is that people are finding new ways to add color to their lives and are developing a warmer and more caring environment for all."

    "Colour Futures 2015" includes five main themes, all inspired by one larger idea, identified as "Everyday + Finding the wonderful in the normal". The choice of Copper Orange as Color of the Year was made after experts came to a consensus regarding the major trend for next year and the color that represents this.

    Today's launch follows on from AkzoNobel's commitment to the Clinton Global Initiative last week, which established a partnership with 100 Resilient Cities, pioneered by The Rockefeller Foundation. The partnership is a perfect fit for the Human Cities initiative, which alongside color, features heritage, transport, education, sport and leisure and sustainability as its main pillars.

    For more details visit www.colourfutures.com

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