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    New Royal Wolf container innovation enabling pop-up sales at the touch of a button


    AutoWolf, a new container innovation from Australia’s leading shipping container provider, Royal Wolf, is helping retailers and event managers quickly organise professional pop-up sales and unique brand experiences at the touch of a button.

    The new innovation, AutoWolf is a fully-automated 20-foot container solution with a concealed powered system under the base activating the container’s fold down side while simultaneously deploying an awning without any need for heavy lifting to open the unit for business.

    Developed from prototype to a commercially available product with a registered patent, AutoWolf is a new addition to Royal Wolf’s stable of portable business solutions.

    National Manufacturing Manager of Royal Wolf, Brendon Greatrex explains that AutoWolf is perfect for pop-up activations and can be transformed into a multitude of applications for the retail and events industries. Based on the event requirement, AutoWolf containers can be transformed into trendy bars, intimate restaurants and cafes, clothing stores, ice-cream parlours and performance stages for any size event, festival, market or show.

    According to Brendon, Royal Wolf’s team of container modification experts identified the need for an attractive, secure and weatherproof retail solution that could easily be managed by employees and safely left locked up full of stock or equipment on site overnight or for extended periods.  

    He added that AutoWolf can be easily transported to site and modified to order with creative customised design options available including choice of lighting, internal and external colours, cabinetry and corporate signage to help create an impactful brand experience.

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