The Australian Made Campaign has launched a new website to help consumers find genuine Australian products and produce.
The new website www.australianmade.com.au features more than 10,000 products from thousands of Australian manufacturers, processors and producers, with the comprehensive product directory enabling consumers to quickly and easily find locally made, grown or caught products.
The product directory lists only those products certified to carry the Australian Made, Australian Grown (AMAG) logo - Australia’s only registered country-of-origin trade mark for genuine Aussie products.
Every business has its own online listing, fully searchable by name or products offered and integrated with social media.
Australian Made Chief Executive, Ian Harrison explains that Australian shoppers are looking for local products online and the website provides a gateway for Australian businesses of all sizes to connect with those shoppers.
Consumers can be assured of the featured products’ Australian origins – that they are grown and manufactured right here in Australia, in Australia’s clean, green environment and to Australia’s high health and safety standards.
The new website is also home to the Australian Made Club, which is free to join and offers members access to giveaways and competitions each month.
The new Australian Made website provides the foundation for a media campaign encouraging consumers to look for the logo when shopping. The campaign features real manufacturers encouraging Aussies to buy local, and will run across TV, print, radio and online throughout the remainder of 2013.
Recognition of the AMAG logo is at an all-time high of 98% with surveys showing increasing consumer awareness of the need to invest their shopping dollars back into the local community.
According to recently released research by Roy Morgan Research, 87.4% of Australians want to buy food produced in Australia and 88.5% are more likely to buy Australian-made products over products manufactured in other countries.
This feature is presented by Infolink .