The Australian construction industry is experiencing phenomenal growth, especially in the surging residential segment. However, the rise in The Australian Industry Group and Housing Industry Association's Performance of Construction Index did not only result from the residential building boom but also from the evident increase in commercial construction.

Ai Group head of public policy, Peter Burn commented that continued strength in the residential sub-sectors and a lift in conditions in commercial construction underwrote the welcome return to expansion in the national construction sector in August. The positive news from these sub-sectors was sufficiently strong to outweigh the entrenched contraction in engineering construction associated with the winding down of mining-related projects.

He noted that conditions in commercial construction are likely to be critical to the strength of the overall construction industry in the coming months, with residential building already at high levels and weakness in engineering construction likely to continue for some time.

Considering this boom in construction, it has become important for industry stakeholders to educate themselves on available new-age technologies and marketing tools to support the growth. These tools include new and innovative programs such as BIM in the form of computer software or tablet apps, and purpose-designed PDF editing, markup, measurement and collaborating tools.

David Roberts from David Roberts Graphics (DRG) says that these tools can help reduce project costs, maximise project efficiency and also provide money-saving solutions for clients. For instance, the AEC industry will definitely benefit from reducing paper usage by up to 85 percent and speeding up project communication by 60 percent.

Construction companies can choose to adopt these new technologies or risk being left behind in the market. Digital portfolios can be better accessed and shared on platforms based on a social media model. Tools such as Houzz are visually driven; it is therefore critical to showcase construction, architecture and building design in the best light possible by investing in high quality photography.

Expertise and quality can be demonstrated through client reviews, adding credibility to the public digital portfolio. Companies utilising these tools collaborate with trade clients and consumers alike using the latest technology available, helping connect with customers and clients at a personal level, and supporting brand building objectives for their projects.

One of the official event partners of Sydney Build 2016 construction expo, Houzz is the leading platform for home renovation and design, equipping people with everything they need to improve their homes - online or from a mobile device.

Sydney Build is the leading construction expo for Sydney. Being held March 10-11 at the ATP in Sydney, the event will offer two days of CPD accredited conferences, workshops and an exhibition, featuring leading contractors and suppliers to the Sydney construction industry.