Infolink.com.au has been named most visited building and construction website at the annual Hitwise Online Performance Awards. The Hitwise awards recognise the most popular websites in their respective categories over a twelve month period. Infolink.com.au took first place in its category for the second consecutive year.
This news of Infolink.com.au’s success comes at a time of significant and sustained growth in online advertising. The Interactive Advertising Bureau of Australia reported in February that online advertising reached a peak of $1,346 million for 2007. This represents 34.5% growth on the previous year. Infolink.com.au has maintained its strong position in a growing market.
Infolink.com.au is published in Australia by Catch, developers of hotfrog.com.au in the local search sector and ferret.com.au – also ranked number one on Hitwise for the second time running in the Manufacturing and Industrial sector.
Catch Managing Director, Simone Colless was delighted with the Hitwise result. “In such a rapidly growing market place and in such a competitive category it is great to see infolink.com.au staying ahead of the rest and defending its title as the most visited directory for Building and Construction online,” she said.
“Our commitment to providing the best online advertising solution for our clients has ensured that infolink.com.au continues to top the rankings for most Australian traffic in its industry for two years in a row.
“If you are an SME in the Architecture, Building and Construction sectors, a listing on infolink.com.au means that you are taking advantage of the highest website traffic in Australia. Infolink.com.au ranks highly in organic search results because the quality of the information is rich and relevant for our online audience.
“That’s why we’re proud to be ranked no.1 for two years running.”
Infolink.com.au is Australia's largest source of product, services and application information for the architecture, building and construction industries. It is the major system through which sales leads are generated. The site contains over 10,000 pages of content, regularly updated. It provides company and product information on over 4,000 companies with a further 30-40 new companies added each week.
The Hitwise Award confirms that infolink.com.au is the Australian Architecture and Building industry’s top online performer.
About Infolink and Catch
Infolink, a free online directory for Australian businesses in the architecture, building construction and design industries, provides a comprehensive central online source for the latest architectural, design, and construction product and company updates, and provides a variety of advertising opportunities (http://www.infolink.com.au/advertise.aspx).
Infolink is owned and managed by Catch, a specialist online publisher. Catch also manages a growing portfolio of business-to-business and business-to consumer websites, including global business directory Hotfrog; Ferret, Australia’s most visited site in the Manufacturing and Industrial Category; Fatcow, Australia’s online farming and agricultural products and services information resource and GoHospitality, the leading free online directory for Australian businesses in the hospitality industry.