HVG Decorative Building Products has been collaborating with Wilsonart in Australia since May 2012, developing a broader portfolio of Wilsonart products to create stylish and functional spaces.
This partnership now introduces two new product lines: a Wilsonart decorative LPM panel (Low Pressure Melamine) and Enliven, a new collection of Wilsonart decorative HPL panels (High Pressure Laminate).
Wilsonart decorative LPM panel available in multiple finishes and colours
Designed to complement the Wilsonart laminate panels range for both residential and commercial customers, the new Wilsonart decorative LPM panel range carries the brand’s high quality standard and is available in three finishes - Stipple, Natura and Glis - across 60 colours. Every finish and colour features matching ABS edgebands.
Enliven HPL panels bring superior performance to the marketplace
Enliven, a range of Wilsonart decorative HPL panels, consists of rich timber textures, bold floral patterns, and textured solid colour laminate panels. Enliven features the exceptional quality and performance of Wilsonart products combined with extremely high-impact resistance. The longevity of Enliven exceeds that of natural timber or low pressure melamine, providing a beautiful appearance and low maintenance for years to come. Enliven is available in 31 designs, each with a matching ABS edgeband.
Working together into the future
According to Dale Alexander, President of Wilsonart APEC, given the global reach of Wilsonart and a renewed focus on the Asia Pacific region, the company will more closely align their Wilsonart Americas, European and Asian manufacturing capabilities with the design preferences of their customers in this important market. He adds that their exclusive Australian distributor Halifax Vogel Group (HVG) has made tremendous progress in their efforts to expand the Wilsonart brand and give customers a quality, cost-effective alternative. The excusive partnership ensures the best in laminate products and service is now available in Australia.
Already an established player in the interior products segment, HVG is the exclusive distributor of Wilsonart's world-leading laminate brand, including Wilsonart HD High Definition Laminate, Wilsonart Specialty and Performance Laminates, such as Chemsurf Chemical-Resistant Laminate, and Wilsonart Custom Laminates.
HVG’s Chief Executive Officer Bruce Rayment comments that HVG has worked tirelessly to re-establish the Wilsonart brand throughout Australia by placing substantial Wilsonart inventories and resources at each of HVG's distribution centres, and developing an extensive sub-distribution network to stock Wilsonart dealers.
HVG has also invested heavily in new material handling equipment for its network of distribution centres and intends to expand its sales team over time to support the growth of the Wilsonart brand.
HVG offices and distribution centres are located in Sydney, Melbourne, Brisbane, Adelaide and Perth to provide Wilsonart customers with the best possible service and delivery.
The leading laminate brand in the USA and worldwide, Wilsonart offers superior quality, a wide choice of surface textures and in excess of 200 references for residential and commercial decorative building applications.