HP has recently released the HP Scitex LX800 printer, the largest printer in the HP Latex Ink range and the new HP Scitex FB500 flatbed printer.

These new printers will be on display at the Visual Impact Image Expo (VIIE) in Sydney in September.

The HP Scitex LX800 printer with HP Latex Ink Technology was launched at Ipex in May and is capable of printing to 3.2m wide and delivers production flexibility and a green solution for a wider range of commercial and industrial signage applications.

The HP Scitex FB500 printer was launched at the18th Shanghai International Advertising and Sign Technology and Equipment Exhibition in July and is one of the most versatile entry level industrial flat bed printers available with all functionalities including white ink.

Shane Lucas, Director at HP Graphic Arts South Pacific explained that VIIE printers give signage producers and Print Service Providers (PSPs) a tremendous opportunity to get up to speed with the latest developments from HP and to discover a range of opportunities for expanding digital print markets.

“Our focus is on helping customers to drive profits and to explore new markets. In Australia I believe we have only scratched the surface in terms of the markets that are open to digital print and at this year’s show we will have a range of solutions on display and experts on hand to discuss the opportunities for growth in this segment,” he said.

The HP Scitex LX800 is HP’s first industrial large format signage printer (3.2m) that uses HP Latex Inks. This new printer allows PSPs to capture new revenue streams as they are now able to offer environmentally conscious customers stunning outdoor/ indoor applications such as POP (point of purchase) displays, light boxes and vehicle wraps, while keeping the environment in mind.

The new UV-curable HP Scitex FB500 printer can help PSPs to speed up delivery of their orders. The HP Scitex FB500 printer delivers print jobs quickly with an efficient workflow that loads, prints and collects media simultaneously. Additionally, PSPs can grow their business by targeting new applications as the HP Scitex FB500 printer is able to print virtually on any rigid or flexible substrate.

HP channel partners CPI and Celmac will both feature the HP Scitex FB500 on their stands. CPI will also demonstrate the HP Scitex LX800.