Global Green Tag sponsored and led a seminar and panel discussion recently on certification at Sustainable Brands Sydney.

Titled ‘Certification: Transparency Is Crucial For Building Trust And Credibility’, this segment of the event was led by Green Tag’s Chief Executive Officer and Program Director David Baggs with discussions focussed on the current issues of applications and perceptions of certifications within organisations.

A key objective of the session was to focus on the need for sustainability certifications to have clearly defined goals and continually work towards achieving them with demonstrable, measurable outcomes.

According to MCI, the event organisers of Sustainable Brands Sydney, improving standards and scheme design should be an ongoing process, where standards are regularly reviewed and audited in order to incorporate new research and experience. This will ensure everyone including the buying public, the sustainable product manufacturer, or the certification itself is on the same page, knowing exactly what the ecolabel represents and that best practice is being upheld.

The session was moderated by Terence Jeyaretnam of Climate Change and Sustainability Services, and had participation from Kate Harris – Chief Executive Officer of Good Environmental Choice Australia (GECA); Trudy-Ann King – Executive Director, Market Engagement and Communications of GBCA (Green Building Council of Australia); and Adam Beaumont – Chief Executive Officer of Forest Stewardship Council (FSC).