Godfrey Hirst Australia supplied a custom woven carpet solution for the refurbishment of the SkyCity Adelaide Casino. Working with specialist interior architects, Webb+, GH Commercial created a bespoke carpet to suit the luxurious decor of the Adelaide casino.

Specialising in projects for the leisure and hospitality sector, Webb+ sought to retain the original architectural integrity of the old, while seamlessly integrating the new. The talented crew at Webb+ design were betting on quality when they invited GH Commercial to create a winning carpet for their latest project at the historic SkyCity Adelaide Casino.

Inspired by the grandeur of the existing heritage building, with its classically opulent aesthetic, and referencing recognisable motifs of luxury global brands such as Versace, Gucci and Chanel, the key design elements incorporated geometric motifs and interlinked patterns.

To create a suitably sophisticated flooring to match the luxe decor, the GH Commercial specialist design team used the concept of the labyrinth – an ancient and universal archetype synonymous with the journey of life – as inspiration for their Feltex custom carpet, which features a bold maze design.

Working in consultation with a Feng Shui expert, Webb+ chose colours associated with good fortune: red for happiness and success, blue for longevity and harmony, and gold, the colour of richness and nobility. The regular symmetry of each pattern is enhanced by a ‘shimmer’ effect created by the interplay of colours, adding depth, texture and movement. Under the overhead lighting, the overall effect is one of aspiration and glamour.

Having successfully used woven carpet across their custom projects all over the country, Webb+ was convinced of its multiple benefits including the freedom of bespoke design and its thicker, more sumptuous pile.

Similar to how the casino refurbishment brought together the elements of traditional and contemporary styling, the woven carpets produced under the Feltex brand use old-world craftsmanship combined with modern-day technology. The interweave of pile and backing locks the pattern into place, creating a robust surface with extra stability. Made from a rich blend of premium wool blend fibres, Axminster is a high performance carpet combining the resilience required for heavy traffic areas with luxuriant underfoot comfort.

Bespoke carpet

GH Commercial woven carpets are available in four levels of quality to suit various foot traffic requirements of every commercial and residential space.

GH Commercial combines a wealth of classic and contemporary colours and patterns to complement any decor, with leading customisation capabilities to produce genuinely bespoke, custom carpet designs for uniquely personalised projects.

By collaborating with talented design professionals such as Webb+, GH Commercial brings character, quality and ultra- high performance flooring to any commercial environment.

GH Commercial banks on over 150 years of manufacturing experience in Australia and New Zealand to design and supply high quality floorcoverings around the world.

Photography: Dan Shultz – Sweet Lime Photo