Australian door hardware brand Gainsborough Hardware Industries , has unveiled a vibrant new brand direction, which is launching with a series of new products and packaging, designed to assist consumers in the selection of door hardware for their renovation projects.

The new brand direction and packaging is designed with clearly defined styling themes for its product ranges, using a new grouping system – the Gainsborough G Series.

Categorising Gainsborough’s range of door hardware into distinct styles and products, the G Series is grouped and packaged into specific categories from G4 to G1. This makes it even easier for homeowners to search for door hardware as each series offers a full product solution for the home.

Through using a simple and easy to understand hierarchy, each packaged Gainsborough product features a range indicator on the back that will assist homeowners through their selection of door hardware for the home.

The G1 is a brand new series and will take over from the Designer Series, and the G2 range will also offer brand new product ranges. The G3 and G4 ranges will also launch in the coming months.

Chris Blenkiron, Product Manager Residential for Gainsborough Hardware, commented on the new brand direction, “With an extensive choice of products segmented into clearly defined styling themes, Gainsborough recognises the importance of choosing door handles, locks and accessories designed to suit the style of almost every home.

“The new logo, packaging and brand direction represent one of many steps in the regeneration of Gainsborough. This exciting re-branding of our product range, under clear consistent brand groups, means we can continue to offer Australians the chance to invite a little style into their home,” he added.

Gainsborough is dedicated to continuous research and development to ensure high quality, better techniques and a constant stream of new door hardware products.

Significant investment in design, engineering and manufacturing operations has fostered the continual release of new products to the market, with a large number of products made by Gainsborough in Australia.