Fujitsu General is launching a comprehensive advertising campaign to drive customers to their growing retailer and dealer networks throughout the off-peak season.

Featuring brand ambassador Mark Taylor, the television and print advertising campaign, themed ‘Fujitsu air conditioners hidden talent: they heat as well as cool’ will help educate Australians about the often overlooked benefit of choosing reverse cycle air conditioning. The ad features Mark Taylor surprising people with his hidden talent of ‘playing’ the mandolin.

To begin screening nationally in March, and run through to winter across all free-to-air and selected subscription networks, the Fujitsu General TV campaign will be supported by a selection of aspirational, national home magazines, websites and cinema advertising in Sydney and Melbourne, targeting consumers looking to update their home heating solutions.

Marc Cheah, Fujitsu General national marketing manager explains that the television and print campaign will support retailers this winter by educating consumers about the effectiveness and efficiency of reverse cycle air conditioners, positioning them as a smart heating solution for the home.