Flowcrete Group Ltd was recently presented with the RPM 2014 Connections
Creating Value Award in recognition of its outstanding collaborations with
fellow RPM International Inc. companies.
The award acknowledges the efforts of a company that has successfully
worked with other entities in the RPM family to facilitate mutual growth,
intercompany partnerships and co-operative business plans.
Working across four separate continents, Flowcrete has been leveraging
manufacturing capabilities, sales channels, local knowledge and management
teams to enhance the presence, production capacity and market share of multiple
Flowcrete Group President Mark Greaves explains that their expansion
strategies around the world have opened up multiple opportunities for working
alongside other RPM businesses towards a common goal. He observed that the
collaborative style of operation epitomises the entrepreneurial RPM ethos that
encourages companies to capitalise on opportunities by pooling talents,
capabilities and resources in a manner that benefits all parties.
He added that RPM’s 2014 Connections Creating Value Award demonstrated
the importance placed by both RPM and Flowcrete in this synergised approach to
Among the many projects recognised by this award is Flowcrete’s work to
boost Tremco and Carboline’s reach in Asia by having their
products manufactured at its Malaysian manufacturing facility. This has led to
the manufacture of 185,000 US gallons of Tremco Asia’s Tremproof 60 system with
additional Tremco products to be manufactured locally in Asia over the next 12
Both companies have benefitted from this initiative through savings made
on shipping, import duty and storage costs while also increasing local stock
levels and reducing lead times throughout Southeast Asia.
In another example, Flowcrete and Euclid Chemical have together
introduced a range of Euclid Chemical’s products and admixtures to the Indian
market, which will be supported by the establishment of a full Euclid
manufacturing facility in India within the next six months. New equipment for
producing Isocrete floor screeds is being utilised to manufacture Euclid
Chemical’s powder products. Additionally, Flowcrete India has shared its
regional expertise to develop a strategy and sales force to further Euclid
Chemical’s market penetration.
Similarly, Productos Cave, a Euclid Chemical company, is collaborating
with Flowcrete Americas in Chile to launch the ultra-hygienic flooring
solution Flowfresh into the country.
Flowcrete Americas’ Latin American expansion plan also involves similar
partnerships with Viapol in Brazil, Toxement in Colombia as well as the supply
of material to Stoncor SCC in Argentina.
Stoncor is a key Flowcrete partner in the Gulf region, where an
exchange of formulations, process knowledge and quality control standards has
led to a considerable amount of Flowcrete’s Deckshield traffic deck
coatings being manufactured at Stoncor’s facilities in Dubai and Saudi
Arabia over the last three years. Key benefits include increased margins, lower
lead times and greater cost savings for the production of Deckshield in the
Closer to Flowcrete Group’s UK headquarters, the
resin flooring specialists have been collaborating with RPM sister companies in
Europe since 2010. This relationship encompasses manufacturing screed materials
on behalf of Tremco UK, as well as collaborative research and development, which
led to the launch of a new fast-setting latex in FY14.