Leading members of the design, architectural and retail community attended the official opening of the new Fisher & Paykel Appliances
South Australia showroom in Adelaide recently.
Formally opened by Fisher & Paykel Australia COO Mike Church, the new showroom showcases the company’s recently launched and exclusive products. The new-look SA showroom has been designed with Fisher & Paykel’s global strategy in mind, which involves strengthening its position as a people-orientated brand with a particular spotlight on the kitchen, the heart of the home.
According to Fisher & Paykel Australia SA and NT State Manager, Terry Williams, the new showroom has a strong focus on kitchen appliances. This is the second of Fisher & Paykel’s showrooms to undergo the rebrand, the first being the new Western Australia showroom in Subiaco. The rebranding exercise will be extended to all Fisher & Paykel showrooms across Australia to reflect the brand’s globally aligned aesthetic and values.
The new SA showroom also showcases Fisher & Paykel’s range of built-in companion products including a compact oven, coffee maker, steam oven and microwave oven. Fisher & Paykel’s new outdoor cooking offering, DCS Grill is also displayed.
Terry believes the new showroom opening comes at the perfect time in spite of challenging market conditions. He is confident the stunning new showroom and the spectacular new Fisher & Paykel products will stand the company in good stead for the future.
The new showroom will initially be open only for members of the design and retail community, and will open up to the general public at a later date. Clients are encouraged to make an appointment to visit the new showroom.
The new Fisher & Paykel SA showroom is located at 297 South Road, Mile End, Adelaide.