Designer kitchen appliance manufacturer Fisher & Paykel has tied up with a leading Sydney-based interior design school to showcase their product range to professional designers and renovators.
Fisher & Paykel Appliances has entered into a partnership with the Sydney-based Coco Republic Design School to deliver a new channel for the brand to showcase its kitchen appliance design concepts directly to budding home and commercial designers and renovators.
The Coco Republic Design School, a fusion with the nationally renowned Design Centre Enmore caters for designers, decorators, artists, industry professionals and home renovators. Students receive a creative education in interior design and decoration through premium courses in sophisticated, purpose-built studios at the new Coco Republic Design Centre in Alexandria.
Fisher & Paykel will lead a series of one-day Renovation Workshops as part of the School’s ‘Workshop Tuesdays’ program, focussing on best-practice design and functionality considerations when choosing kitchen appliances. The workshops draw upon the expertise of leading industry professionals.
In 2011-12, Australians will spend around $35 billion on home renovations including $7.2 billion in the kitchen alone, according to HIA data.
Given the continuously increasing spend on home renovations with over 20% directed into redesigning kitchens, Fisher & Paykel National Marketing Manager, Peter Russell sees opportunity in the consumer’s demand for knowledge and design know-how.
With consumers constantly seeking information especially from industry experts, Coco Republic Executive Chairman, Paul Spon-Smith believes that market leaders Fisher & Paykel can educate their students effectively in the field of kitchen appliances and kitchen designs.
Fisher & Paykel will take their students through some of their kitchen appliance innovations such as the sleek Izona range of cook surfaces and ovens as well as the ergonomically superior DishDrawers and CoolDrawers.