Mr Peter Russell, one of industry’s most experienced and respected marketers will be leaving Fisher & Paykel Appliances Australia after seven years at the helm.

Leading Fisher & Paykel’s concerted repositioning strategy in Australia, Mr Russell has championed numerous cutting edge digital, experiential and through the line campaigns during his tenure.

Renowned for his highly innovative marketing and strategic approach that has allowed Fisher & Paykel to box well above its weight, Mr Russell is probably best known for his impactful experiential initiatives such as the transforming mobile Ironside container, Musion holographic theatre and the hugely successful YUM Kitchen at the national Good Food & Wine Shows.

Mr Russell said that he has thoroughly enjoyed his time at Fisher & Paykel Australia and will be leaving behind a very creative and capable team.