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    Fisher & Paykel win ‘Best Fridge Brand’ at the 2012 CHOICE Awards

    Fisher & Paykel Appliances

    Fisher & Paykel have recently been awarded the best fridge brand, one of the most coveted consumer awards in Australia.  

    CHOICE is one of the toughest consumer watchdogs, as they carefully test and scrutinise products, and most importantly they take an objective stance when judging a product. It is no surprise then that Mr. Peter Russell, Fisher and Paykel’s General Manager of Marketing perceived receiving this award as “the ultimate accolade”  

    The annual CHOICE Awards are determined by a panel of experts in the particular field being judged. The awards aim to recognise innovation, excellent customer service and product reliability.  

    CHOICE used lab data, along with a reliability survey that includes member’s feedback to determine the quality of all Fisher & Paykel fridges. They consistently ticked all the boxes, from temperature control through to running costs and energy consumption.  

    This award was based on the past two years of CHOICE fridge testing across many brands and models.  

    Mr. Russell notes that Fisher & Paykel utilise new technologies to constantly develop products that are innovative, functional and practical.  

    “The company takes new approaches to traditional products and the way we use them in the home, and never stops working to improve and perfect those products,” he explains.  

    Over the years, Fisher & Paykel has won many awards both in Australia and internationally for products that span a multitude of different categories.

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