Fisher & Paykel Appliances has partnered with fresh food distributors, Aussie Farmers Direct on a new consumer promotion designed to take the Ka-Runch campaign further.

Customers buying an eligible Fisher & Paykel refrigerator over the next two months between 1st December and 31st January 2015 will receive an Aussie Farmers Direct eVoucher valued up to $200 RRP to use towards the purchase and delivery of any item from www.aussiefarmers.com.au including the freshest fruit and vegetables, bakery, cereals, groceries, dairy, meat and organic items. A rebate cheque will be provided to eligible claimants in non-serviceable areas that cannot be reached by Aussie Farmers Direct.

Since starting its first milk round in 2005, Aussie Farmers Direct has become an industry leader in online food shopping with a mission to support Aussie farmers by sourcing and delivering, fresh, seasonal fruit, vegetables, organic produce and meat to families around Australia.

Fisher & Paykel’s Senior Brand Manager, Yvonne Hong observes that Aussie Farmers Direct is a perfect partner for Fisher & Paykel as it has a passion for delivering fresh produce, while Fisher & Paykel, as the fresh food expert, has invested over 15 years in perfecting refrigeration technology to provide the perfect environment to help keep food fresher for longer.

The latest promotion is part of Fisher & Paykel’s overall Ka-Runch campaign, which promotes food care including the benefits of Fisher & Paykel’s unique ActiveSmart technology. Promoted on a multi-channel marketing platform encompassing national television advertising, outdoor roadside billboard and shopping centre panel advertising, national magazine advertising and high reach, contextually relevant online advertising, the campaign is combined with in-store training as well as in-store point-of-sale and consumer promotion to drive sales and support retailers.

Ms Hong underlines Fisher & Paykel’s commitment to educating consumers about the best ways to keep food at peak freshness for the longest possible time, the premise of the ongoing strategy being to develop a relationship with consumers who will look to the brand as the expert in food care. A key message of the campaign is that preserving food freshness is not only good for health and the environment, but also minimises food wastage, and helps people save money.

An NSW Government study on food waste reveals that the average Australian household throws away one out of five bags of groceries bought, worth about $1,036 a year. Much of this waste is food that has perished in the fridge.

According to Ms Hong, Fisher & Paykel’s energy-efficient ActiveSmart refrigerators have been tested to keep fruit and vegetables fresher compared with storage on a regular fridge shelf over 14 days. Clever refrigeration design in ActiveSmart refrigerators will help consumers save money and slow the ripening process of produce, enabling food to stay fresher for longer.

ActiveSmart refrigerators are available in many configurations and sizes to suit every lifestyle and kitchen including CoolDrawer, French Door, Door Drawer, Bottom or Top Mount. Consumer watchdog CHOICE magazine recommended 20 models from the Fisher & Paykel ActiveSmart range in October 2014 including all non-ice and water models in the 519L door drawer, 519L bottom mount, 442L bottom mount and 403L bottom mount range.

Information about the Fisher & Paykel Aussie Farmers Direct promotion is available on the Fisher & Paykel website. Online claim redemption forms need to be completed by 30 April, 2015.