Fisher & Paykel Appliances was named Australia’s Most Trusted Brand in Washing Machines in an independent Australian survey by Reader’s Digest.

Having won several awards on national as well as international platforms for superior design and innovation, Fisher & Paykel has won the latest honour for consumer trust. The reputed brand also won a Highly Commended award in the Refrigeration and Dishwashing category.

According to Kara May, Marketing Manager for Fisher & Paykel, Australia, with several brands vying for the customer’s attention, winning their trust is incredibly important and a proud moment for the company. She observes that the award is particularly relevant when it comes to household appliances as people depend on them every single day and they need to trust a product to deliver on its promises.

Kara May comments that Fisher & Paykel takes feedback from customers and incorporates it into product development to ensure continuous improvement in their appliances.

Now in its 13th year, the Reader’s Digest Most Trusted Brand awards are acknowledged internationally as a reliable sign of a brand’s credibility. Reader’s Digest commissioned leading market research company Catalyst Marketing & Research to survey a representative sample of 2,414 Australian adults on their most trusted brands in 46 categories.