Popular reality renovator television series The Block will once again
feature kitchen appliances from Fisher & Paykel Appliances in the new
The Block premiered at the end of July to an audience of 1.3 million on
the first night (OzTAM figures).
Kara May, Marketing Manager for Fisher & Paykel said they were once
again partnering with The Good Guys, one of The Block’s sponsors, because the
program showcased Fisher & Paykel appliances so beautifully last season.
Fisher & Paykel is looking forward to seeing how The Block
contestants might use their kitchen appliances throughout the season.
According to the format of the show, contestants have to purchase
appliances based on styling, performance, value for money and fit with their interior
concept, choosing from brands sold by sponsoring retailers.
In the last season of The Block, contestants Brad and Dale chose Fisher
& Paykel appliances for both kitchen and laundry.
Ms May explained that the two contestants cleverly showcased Fisher
& Paykel products, especially the cohesive contemporary look of their ‘designed
to match’ kitchen appliances.
Appliances by Fisher & Paykel meet the needs of the currently
trending open plan design; the streamlined design of the appliances therefore help
practical, busy kitchens blend seamlessly with stylish living spaces. Fisher
& Paykel’s kitchen appliances share the same materials and finishes, including
handles and dials in exactly the same proportions.
These standout features in Fisher & Paykel’s collection are
preferred by designers for the design consistency with the appliance lines echoing
each other and the kitchen cabinetry.
Brad and Dale also used Fisher & Paykel’s appliance-in-a-drawer
concept – the CoolDrawer and the
DishDrawer – in a unique way by distributing them in a kitchen and in a
Ms May adds that the appliance-in-a-drawer concept is designed to allow people
to distribute appliances to suit their lifestyle, floorplan, kitchen layout and
daily use patterns. Users also benefit from the economies of running smaller
loads at a time.