Popular reality renovator television series The Block will once again feature kitchen appliances from Fisher & Paykel Appliances in the new season.

The Block premiered at the end of July to an audience of 1.3 million on the first night (OzTAM figures).

Kara May, Marketing Manager for Fisher & Paykel said they were once again partnering with The Good Guys, one of The Block’s sponsors, because the program showcased Fisher & Paykel appliances so beautifully last season.

Fisher & Paykel is looking forward to seeing how The Block contestants might use their kitchen appliances throughout the season.

According to the format of the show, contestants have to purchase appliances based on styling, performance, value for money and fit with their interior concept, choosing from brands sold by sponsoring retailers.

In the last season of The Block, contestants Brad and Dale chose Fisher & Paykel appliances for both kitchen and laundry.

Ms May explained that the two contestants cleverly showcased Fisher & Paykel products, especially the cohesive contemporary look of their ‘designed to match’ kitchen appliances.

Appliances by Fisher & Paykel meet the needs of the currently trending open plan design; the streamlined design of the appliances therefore help practical, busy kitchens blend seamlessly with stylish living spaces. Fisher & Paykel’s kitchen appliances share the same materials and finishes, including handles and dials in exactly the same proportions.

These standout features in Fisher & Paykel’s collection are preferred by designers for the design consistency with the appliance lines echoing each other and the kitchen cabinetry.

Brad and Dale also used Fisher & Paykel’s appliance-in-a-drawer concept – the CoolDrawer and the DishDrawer – in a unique way by distributing them in a kitchen and in a butler’s pantry.

Ms May adds that the appliance-in-a-drawer concept is designed to allow people to distribute appliances to suit their lifestyle, floorplan, kitchen layout and daily use patterns. Users also benefit from the economies of running smaller loads at a time.