Fisher & Paykel Appliances  recently gave away the keys to a new Volkswagen Tiguan 4WD to the winner of their Spring dishwasher promotion.

Andrew Cunningham of Mont Albert North in Melbourne received the new car valued at $42,150 including all on-road costs from Fisher & Paykel Victoria State Manager Ken Andersen.

Mr Cunningham entered the special promotional draw by purchasing a Double DishDrawer from E&S Trading in Melbourne. Runner-up prizes included 100 six-piece Scanpan sets, valued at $599 each.

Designed to strengthen Fisher & Paykel’s social branding and kitchen focus while elevating its ‘Everyday Premium’ positioning, the Spring promotion, which ran from October 1 until November 30 included all Fisher & Paykel DishDrawer and OneTouch dishwasher models.

Fisher & Paykel General Manager Marketing, Peter Russell explained that they partnered with Volkswagen for this promotion for their shared values of quality and innovation.

The dishwasher promotion is being seen as an opportunity to turn non-dishwasher owners into dishwasher purchasers as this product segment is not considered ‘essential’ when compared to home appliances such as ovens, refrigerators and washing machines.

Fisher & Paykel has plenty of consumer promotions planned for the coming months.