Fisher & Paykel Appliances , makers of the ActiveSmart refrigerators
are challenging Australians to take the Ka-Runch test.
Fisher & Paykel’s challenge is inspired by the satisfying ‘Ka-Runch’
sound that one hears when they bite into a luscious watermelon or a celery
stick, signifying nutritious freshness. A Foodwise study however, shows many
Australian fridges will most likely have wilted lettuce, shrivelled carrots and
limp celery, representing financial and nutritional waste.
According to the study (Foodwise: FastFacts on Food Waste; NSW
Government, Food Waste Avoidance Benchmark Study), Australian households throw
away one in five bags of groceries bought, amounting to about $1,036 in food
per household per year. Much of this waste perished in the fridge.
Fisher & Paykel is now challenging Australians to take the ‘Ka-Runch
Test’ to see if fruit and vegetables from their fridges make the grade.
Fisher & Paykel Marketing Manager, Kara May explains that the unique
challenge aims to educate Australians about keeping fruit and vegetables fresh
and nutritious for as long as possible. The ActiveSmart technology in Fisher
& Paykel refrigerators helps keep fruit and vegetables fresher for longer.
Clever food storage in ActiveSmart refrigerators will slow the ripening process,
enabling food to stay fresher for a longer period of time, and help save
consumers money.
ActiveSmart refrigerators are available in many configurations including
CoolDrawer, French Door, Door Drawer, Bottom or Top Mount to suit every
lifestyle and kitchen.
The Ka-Runch Test
Thanks to ActiveSmart technology, Fisher & Paykel refrigerators can sense
and respond intelligently to everyday use, creating an environment that
preserves food.
Fisher & Paykel’s research team conducted a test, comparing vegetables
stored on a shelf to those in humidity control produce bins. After fourteen
days, the vegetables on the shelf were wilted and inedible while those stored
in the bin were crisp and still good to eat.
Consumers can participate in the Ka-Runch Test by uploading a photo of
how they store their food and explaining why they should be selected for the
Ka-Runch Testing Panel. Up to five entrants will be selected to review their
choice of ActiveSmart fridge, which they will also get to keep. Consumers are
encouraged to vote and share their entry, to be shortlisted as a People’s
Choice finalist.
To enter and for full Terms & Conditions, visit www.karunch.com.au. Call
for entries ends 31 August 2014.
