Fisher & Paykel Appliances  has created a store-within-store display at the newly opened Winning Appliances Redfern store.

Winning Appliances officially opened its newly refurbished Dank St (Redfern) flagship store with guests getting the first look at Fisher & Paykel’s stunning store-within-store display.

One of a few brands to be allocated significant floor space in the new store, Fisher & Paykel, with the help of brand architects ESG created an impressive brand experience that showcases Fisher & Paykel’s appliances in real life settings.

Some of the highlights of Fisher & Paykel’s store-within-store display include their next generation built-in 60cm ovens with 77 litres of usable capacity, which is 30% larger than traditional European ovens. Also featured are various members of Fisher & Paykel’s coordinated cooking family including the DCS Grill for the outdoor cooking segment.

NSW and ACT Retail Manager, Jordan Rogers explains that the unique display allows them to showcase their expanding range of cooking appliances in such a stunning showroom.

The display also features Fisher & Paykel’s 10kg WashSmart and CleanSmart top loading washing machines released late last year.

Other highlights of Fisher & Paykel’s display include two French Door refrigerators - the RF610ADUX3 900mm along with its smaller version, the 790mm French Door, which is on display in an apartment-style kitchen. This apartment-style kitchen also showcases Fisher & Paykel’s yet-to-be-released Powerpack Rangehoods that fit underneath cupboards.

According to Mr Rogers, Fisher & Paykel shares a long and deep relationship with Winning Appliances based on their mutual commitment to excellent customer service, quality and longstanding family backgrounds.

He adds that Winnings allocated this significant retail space based upon the serious brand building and long-term commitment being invested in the Fisher & Paykel brand.