Leading kitchen and laundry appliances brand Fisher & Paykel Appliances announces the appointment of Julia Morrison to the newly created role of Experiential and Alliance Manager, Australia.

Fisher & Paykel General Manager Marketing, Mr Peter Russell explains that the new role reflects the company’s focus on developing leading edge marketing strategies that highlight their unique and social global branding.

Julia brings to the table, more than 10 years of FMCG marketing experience in both domestic and international environments, and has worked in major blue-chip organisations as well as prestigious brands.

Previously with Elizabeth Arden Australia where she held the role of Category Eventing and Promotions Manager, Julia will oversee Fisher & Paykel’s cooking school alliance programme and manage the company’s experiential marketing activities including the Good Food & Wine Show and Grand Designs Live.

Julia will report to Mr Peter Russell at Fisher & Paykel’s Sydney office.

Mr Russell comments that Julia’s creativity and project management skills will be a great asset to the wider Fisher & Paykel community.