Fisher and Paykel have recently announced that James Shanahan is set to fulfil the newly-created role of Product Manager, Australia from March 28th, 2012.  

The role has been newly created to reflect Fisher and Paykel’s constant commitment to providing consumers with innovative products of the highest quality.    

Having previously worked with Sony, Samsung Australia and Blackberry, James has a wealth of experience and a keen understanding of current retail trends and marketing strategies.  

James will report directly to Fisher and Paykel General Manager, Mr Peter Russell, as well as offer support to a range of internal stakeholders including Australian Sales and Global Product Development.  

“James’ expertise in market and product analysis; new product development and experience with path to purchase will be invaluable assets to the Australian distributor business and the group in general,” said Mr Russell.