Leading global manufacturer of domestic and commercial appliances, Fisher & Paykel Appliances has won the coveted Reader’s Digest’s Most Trusted Brand award on both sides of the Tasman for the second consecutive year.
In both Australia and New Zealand, Fisher & Paykel defended its title as the Most Trusted Brand in the Whitegoods category (in New Zealand, for the 11th time). As well as the Whitegoods category, the brand took out the spot as the Most Trusted Brand overall in New Zealand for the second year running.
The Reader’s Digest awards recognise 75 years of breakthrough Fisher & Paykel designs with their innovative domestic and commercial appliances including ovens, cook tops, refrigerators, dishwashers, washing machines, and dryers.
The company has been challenging conventional appliance design since its beginning in 1934, delivering world-first technologies such as the SmartDrive washing machine, the DishDrawer and CoolDrawer.
“We are incredibly proud to win this award for two years in a row. With so many competing pressures for consumer dollars, winning their trust is incredibly important,” says General Manager Marketing for Fisher & Paykel, Peter Russell.
“For Fisher & Paykel, the awards demonstrate the continuing loyalty the brand commands in its home country, New Zealand, while also showing just how far the company has come in the minds of Australians during its 21 years in this market,” Russell adds.
The Reader’s Digest Most Trusted Brand awards is now in its 11th year and have become acknowledged nationally and internationally as a reliable sign of a brand’s credibility.
Walter Beyleveldt, Managing Director of Reader’s Digest Australia, says; “The Reader’s Digest Most Trusted Brands survey is one of the most impartial, transparent consumer surveys. Trust is a very powerful marketing tool, and it’s not easily won or maintained.”
Russell agrees with Mr. Beyleveldt and contends; “Fisher & Paykel takes new approaches to traditional products and the way we use them in the home, and never stops working to improve and perfect those products. That is why, over the years, Fisher & Paykel has won many awards within Australia and internationally for its products. Trust is a precious commodity that Fisher & Paykel intends to go on earning."