Yvonne Hong has been appointed the new senior brand manager for Fisher & Paykel Appliances .

Initially recruited in 2007 as Fisher & Paykel marketing assistant before being promoted to Haier brand manager in 2010, Yvonne has been with the company for more than seven years.

Fisher & Paykel marketing manager Kara May says Yvonne is a talented, hard-working and dedicated marketer who has produced outstanding results for the Haier brand. The company looks forward to Yvonne’s exceptional contribution as it implements a range of exciting, new marketing strategies across the Fisher & Paykel brands in 2014. 

During her period with Haier, Yvonne has been instrumental in building the brand in Australia and New Zealand and repositioning it as a competitive brand with a clear point of difference in a crowded market.

Yvonne’s distinctive and successful marketing campaigns positioning Haier as a leading manufacturer of quality appliances at an affordable price-point, have won the brand two prestigious EFFIE awards.