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    Automotive branding gets a boost with colourful Fairview cladding

    Fairview

    Vibrant colours and corporate branding help the automotive industry stand out in the crowd. It’s all about first impressions, when it comes to this industry. Car dealerships, for instance, draw the attention of clients, old and new, by keeping themselves updated with new vehicle models, technologies and fresh facades.

    Branding is an important part of the process at retail dealerships and one proven way to achieve it is by matching the exterior cladding to corporate colours. In addition to the aesthetic requirements, these finishes also need to withstand the extremes of Australia’s climate including the harsh sunlight.

    Many car brands across Australia are meeting their retail showroom design objectives with Fairview cladding products, Vitrabond and its deemed non-combustible partner, Vitracore G2. These external cladding products are weatherproofed to BCA clause FP1.4, finished with the highly reliable PVDF KYNAR 500 for optimum colour consistency and UV resistance, are ABCB Codemark certified, and are extremely low maintenance.

    Supplied in a wide range of colours, both cladding systems are also available in custom colours created through a high quality colour matching process to ensure that the finish is perfectly matched to design requirements.

    Recent automotive showroom projects featuring Fairview products include Chatswood Toyota, Penrith Mazda, and Zagame Rolls Royce and Aston Martin showrooms in Melbourne as well as Artarmon Mercedes, which will commence shortly.

    Outside of the automotive industry, Vitrabond and Vitracore G2 cladding products have been recognised by major brands such as McDonalds, ARB, Uniqlo and National Australia Bank for reliability and consistency.

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