Electrolux recently awarded students from Singapore its third Design Lab Award to Airwash, a waterless washing unit.
More than 3000 students from leading schools of design in over 88 countries participated in the competition, all competing to create the most outstanding new appliance concept for the home of 2020.
The winner, Airwash, is a waterless washing unit that utilises negative ions, compressed air and deodorants to clean clothes. Its form is inspired by the waterfall, nature’s negative ion generator. Airwash eliminates the need for detergent and water. By using atmospheric air and negative ions – a natural cleansing agent – it fights dirt and bacteria with nature’s own weapon. It is designed to be placed anywhere in the home, not only in the laundry area. The simple user interface “floats” to wherever on the appliance the user wants.
The jury selected Airwash as the winner because of its intuitive, ecological and beautiful design. Airwash also does away with the expensive, time consuming task of going to the dry cleaner.
The Electrolux Design Lab 2005 project kicked off in June, when students were challenged via www.designboom.com to develop new appliance solutions for the future based on satisfying evolving consumer needs and trends. The concepts targeted specific research-identified consumer segments such as “those seeking extra time and ease of use” and “those seeking appliances that reflect their lifestyle with extraordinary design and features.”
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