Doric and Cowdroy have confirmed a new brand marketing and customer activation program for 2016. This follows the announcement of an exciting new partnership with front-running V8 Supercar outfit Tekno Autosports, with the brands to support its racing ventures throughout Australia, New Zealand and Asia.

Parent company Alchin Long Group (ALG) will be building upon many years of loyal commitment to Doric Ambassador Will Davison, joining the star driver in his new role with Tekno Autosports. Davison will continue his role as Doric Brand Ambassador for the sixth consecutive year. John Bowe will also continue into his tenth year as a Doric Ambassador contesting the Touring Car Masters series and is looking to back up his 2015 series win in his famous Ford Mustang.

Doric branding will feature throughout the inside of the #19 Holden V8 Supercar cabin while Cowdroy branding will feature on the outer livery of the Tekno entry.

ALG Marketing Manager David Scoones said they were looking forward to continuing their active engagement with the series through their passionate customers and staff over the 2016 racing season.

Image: Doric Ambassador Will Davison