Brintons Carpets won a global competition that challenged participants
to create unique carpet designs for hotel rooms of the future.
Organised by the School of Hotel and Tourism Management (SHTM) at The
Hong Kong Polytechnic University in association with Hotel ICON, Tomorrow’s
Guestrooms invited hotel suppliers and providers to compete on design,
technology and well-being parameters, and have their products displayed in
three of Hotel ICON’s Tomorrow’s Guestrooms.
Using their pioneering in-house High Definition Weave technology, Brintons
won the right to carpet all three guestrooms at Hotel ICON. Brintons’ unique technology
can weave up to 32 colours in a single Axminster carpet giving customers
unrivalled design definition and colour choice.
The first room, themed Technology, will feature a futuristic fingerprint
design interspersed with graphic matrix-like coding. The second room, based on
Well-Being, has a wonderfully tranquil and peaceful water drop design. The
third room focuses on Design, and features a crisp flower in vibrant blues and
whites to highlight their HD Weave capabilities.
Contestants were evaluated by an expert panel with the winners granted
the unique opportunity for their products to be tested and researched in three
dedicated guestrooms at Hong Kong’s Hotel ICON for a period of six months.
Brintons Managing Director Don Coates commented
that their success was built on staying one step ahead in both manufacturing
and design innovation. Observing that their High Definition Weave technology
allows Brintons to create one-of-a-kind flooring solutions, he added that their
dedicated design teams around the world work with their clients to produce stunning