The Light Up Kenya initiative launched last month by Melbourne LED
lighting brand Brightgreen has received tremendous response from Kenyan
families as well as Australian customers who participated in the effort.
Brightgreen’s Light Up Kenya initiative enables anyone buying an LED
lighting product to donate a solar LED kit to a family without electricity in
Kenya.
Brightgreen’s effort is an example of ‘conscious capitalism’, a term
that is beginning to have an impact on the architecture and design sectors as
more firms adopt business models focussed on doing good to do well. Builders,
engineers, designers, architects and contractors are being given the
opportunity to participate in humanitarian efforts simply by choosing to source
from companies that support others.
Brightgreen CEO and Head of Design, David O’Driscoll describes the Light
Up Kenya initiative as ‘the lighting choice that gives twice’, allowing
customers to benefit from the cost and environmental benefits of LED lighting
while also supporting development abroad. Customers tracking their solar kit get
to see the truly amazing effect they have on the recipients' quality of life.
Learn more about how Light Up Kenya works via
Brightgreen.com/lightupkenya.
